Construction will begin next month on Delta Faucet’s $17.5 million expansion and renovation of its Carmel headquarters to create new interactive showrooms for customers and provide room for anticipated growth.
The company, a division of Michigan-based Masco Corp., said the showrooms are needed to provide a better customer experience for the display of its Delta, Brizo and Peerless faucets, tubs and shower systems.
The expansion will include a $2.5 million phased renovation of the existing building and the $15 million construction of an adjacent five-story structure directly attached to the old facility. Construction is expected to start in mid-July, and the project is scheduled to be completed by the end of 2016.
More than 400 of Delta Faucet’s 2,000 employees worldwide are based at the Carmel headquarters, but about 55 Carmel staffers are currently stationed at an off-site lease location on Meridian Street about 15 blocks away. The new development will enable all HQ employees to operate under one roof.
Delta Faucet hosts hundreds of customers over the summer, but currently the company has to transform its conference centers into customer experience rooms, temporarily lining the walls with live interactive displays which demonstrate products to customers.
This summer has attracted as many as 600 customers through the showrooms so far. But the current building has presented some spatial limitations. Staff areas have been compromised in creating these dynamic experiences for visiting customers — such as wholesaler showroom associates who resell products to consumers, architects, interior designers, kitchen and bath dealers, builders, plumbing contractors and bloggers.
Delta Faucet’s vice president of marketing, Susan Fisher, said that moving these customer experience rooms off site was not an option.
“We would lose the spirit of the customers learning about our employee culture and the work occurring behind the scenes in developing and testing the products,” Fisher said. “When these customers go back into their markets and resell our products, we find that they understand the products better and in the following six months we sell 10 per cent more Delta products.”
The expansion will relocate the certified testing lab to the basement of the new structure, enabling the company to continue testing new products on site.
There will be an outdoor plaza and some of the greenery around the perimeter of the property will be converted into a mile-long running trail to reflect Delta Faucet’s fitness and wellness culture.
The new building’s second level will be used for employee conferences and interactive customer spaces when required, while the top floors will be solely dedicated to office space.
The expansion in itself will not create new job opportunities but it will enable the company to accommodate about 100 people per floor as well as anticipated future growth. Delta had record high sales during the first quarter of 2015.
Originally published at Indianapolis Star.